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05Jul
Tiltlabs Wins Big in Homajam Homies Join Fun Run’s win at Homa Games in the category of Coups De Coeur, Favourite of the Partners is yet another feather in our cap. TILTLABS’s expertise in creating super cool and fun hyper-casual games met with HomaJam’s hunt for the best games and talent around.Homies Join Fun Runs is a hyper-casual game where one can touch the screen to make a homie run and place action cards to make homies jump, dash, shrink and expand them to complete levels, unlocking new homes.TILTLABS creates Hyper-casual games that are lightweight with simple mechanics and minimal design that offer instant gameplay and user engagement. Unlike other genres, which have very specific audiences, hyper-casual games are built for the masses.Hyper-casual games are topping the app store charts being mobile gaming’s most profitable genre. Within half a century, these games have gone from primarily being played for time pass to accumulating revenues of over $100 billion per year. Hyper-casual games are now the most downloaded genre in mobile gaming worldwide, accounting for 31% of all installs, according to data from Sensor Tower. By recent estimates, the gaming industry is on track to double these already impressive numbers by 2023. With competition being high and every developer and publisher wanting to create something in this genre, there have raised some common trends in hyper-casual games lately. Listing some of the most exciting trends we follow here: - Anything and everything is adapted to the hyper-casual genre now Now hyper-casual game developers have a culture of adopting anything and everything to this genre. Being a lightweight game with minimal design and relatively easy to produce, any concept which is likely to attract a mass audience is finding a way to being a hyper-casual game. The trend of feel-good mechanics is what we follow here to create hyper-casual games that engage our players to relax and urges them to take some time out. IP- based games- our newest attraction Hyper casual games backed by a prominent third party are a rising trend seen in latest years. Brands find games as an effective way to better recognition and positioning. Users that are loyal to a brand are more likely to play a game for a longer time and ultimately increasing the retention rates. We create hyper-casual games that can help brands to reach and influence a mass audience, making it not only an opportunity to increase brand awareness and loyalty but also to drive sales both in and outside of the app. Visuals being more realistic Being in a race to attract a mass audience, hyper-casual game developers have been creating visually stimulating creatives that could give them an edge. With a higher number of games available in stores, players tend to choose the game with the most appealing visuals. This has changed the focus of developers to improve the graphics and visual quality of games. Generating unique Hyper casual designs that can crack the download charts is what we are keen on developing here. With their fast development cycles, desirable genre, and profitability for developers and publishers alike, these once-upon-a-time “simple” games are continuing to not only prove that they are here to stay but also their strength and influence in the wider mobile gaming market. Trends in hyper-casual games tend to be small and continue to rise and fall. But this genre is built in such a way that it can easily adapt to changes and evolve. On keeping updated with these changing trends and handy with the right tools to incorporate its unique elements, TILTLABS is one step ahead in staying on top of the hyper-casual game charts. Stewart Rogers, Hyper-Casual Games: Trends and how to reach scale, April 16, 2021, accessed June 8, 2021 http://web.archive.org/web/20210416092755/https://dataconomy.com/2021/04/hyper-casual-games-trends-reach-scale/ Rae Steinbach, The 4 biggest hyper-casual game trends of 2021, accessed June 8, 2021 https://supersonic.com/blog/the-4-biggest-hyper-casual-game-trends-of-2021/
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22Mar
Manufacturing is set for the next era of revolution and XR is going to be the key driver Traditional manufacturing and industrial practices are in the phase of a major transformation spanning the entire manufacturing/production cycle and value creation processes in the name of Industry 4.0. It creates manufacturing systems that are interconnected, communicates, analyse, and use the information to drive further intelligent action. At the heart of this transformation is a combination of cyber-physical systems, the Internet of Things (IoT), and extended reality (XR). Immersive technologies of VR, AR, and MR can be applied across all industries evolving with Industry 4.0, with many of the biggest leaps likely coming from the manufacturing sector, finding a wide range of opportunities in maximizing productivity from maintenance, training, sales & marketing, safety compliance to ensure simplified work procedures from Field Technician Solutions to Marketing Solutions and what not. XR can help developers and engineers communicate during each stage of the design process in real-time, helping the teams stay on the same page, reducing errors that could cost the company, and thereby reduce the product development cycle. XR technologies provide powerful, largely unexplored application areas in Industry 4.0, that will revolutionize the way we work, collaborate, and live our lives.
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22Mar
How Gamification Improves Employee Productivity In this era of work from home and social distancing, don’t you think our employees are less connected with each other and socially inept? Well, we can’t do anything about physical distancing for now, but definitely something about bringing our employees together to “PLAY”!!Games are our employees’ guilty pleasure at work. Could we make them play at work hours to take the guilt apart and enhance productivity? Gamification serves the purpose!The term “Gamification “is bringing in the fun elements of game into their routine work. It uses positive reinforcement to motivate our employees to do their daily tasks. Rewarding the best employee at the end of the month or year-end appraisal is so outdated. What motivates them is instant rewarding for their daily tasks.Gamifying everyday tasks or problems helps to engage our team and motivate them to do well and stay connected. This gives them a heightened sense of purpose in the company and have a clearer idea of their progress or achievements. What they get as the outcome is what they crave the most; a sense of personal achievement and what you get in return is improved productivity and employee engagement on daily basis without having to nose around.
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22Mar
Gamification Can Help Revive the Travel & Tourism Industry Travel and Tourism business, massively hit by the pandemic, is doing all it can to revive back. What needs is an extra nudge to the passionate traveller to stop worrying about the safety and hygiene issues and start packing their bags right away. Gamification can be a great method to digitally motivate them to travel with the use of their smartphones, tablets or other digital devices. How about giving them a chance to make their own personalised virtual avatar to travel around different places and play a game on the go. Gamers can be made to be part of a story where they are to complete weekly tasks, including trivia, referrals, and booking real travel for which they will be rewarded with virtual currency to fund their avatar’s future trips. They can also be given a chance to virtually experience the safety and hygiene measures followed in their place of stay or during the travel and engage the player by giving them simple tasks to practice the same.The traveller’s wanderlust can be used to motivate them to see and experience the places in real. The engaging storyline helps to drive their fears away and give them a glimpse of what they will be experiencing in real life, rather than face the unknown!
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22Mar
Gamification in Healthcare Boosts Positive Health Motivation If you track your calories intake by logging in your daily diet or count your daily steps, you are already being gamified. ‘Gamification in healthcare’ is defined generally as the use of game design elements in boosting positive health motivation. It’s application in healthcare is much more diverse than just tracking your water and food in take. Not taking their medicines on time is a wide spread problem in older patients and children. In the case of life-threatening diseases, it becomes extra important to solve this. A game where the disease is envisioned as a ‘rogue robot’ which has to be defeated using ‘pill guns’ and ‘antibiotic-bomb’ can improve the treatment adherence rates, and also increase the patients’ self-efficacy - confidence that the disease can be defeated. Gamification can also help children forget they are undergoing medical treatment, teach them responsibility for their health. Games can be made to educate younger hemophilia, diabetics and cancer patients about the importance of adhering to their treatment plans.
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22Mar
Gamification in Onboarding Improves Employee Engagement Are you one of those who have sit through a boring Induction PowerPoint deck and if yes would you want your new recruits go through the same? Wouldn’t an interactive onboarding sound fun for the new millennial hires? Gamification in Employee Onboarding has become a trending topic in recent years. The new generation of workers view employment as a two-sided partnership instead of a one-sided relationship. Implementing a gamified process in training creates a win-win for everyone involved. Several big names like Marriot, Deloitte and Domino’s Pizza have been using Gamification during their training and onboarding process.‘My Marriott Hotel’ is a game that has been developed by Marriott International to recruit newbies. It allows the candidates to run their own virtual hotel in which they design their own restaurant, purchase inventory, train employees and serve guests. It virtually simulates the whole experience to run a hotel business. Deloitte digitalised and gamified their onboarding process. New employees form teams with other starters and learn about privacy, compliance, ethics and procedures online. They can launch pre-set questions into their team that everyone has to answer. Deloitte also created a virtual office tour, which is set-up like a videogame.
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