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Think back to the highest performing films of recent years—Avatar, Star Wars, The Pirates of The Caribbean franchise. The reason for their popularity is the grand visual spectacle that they brought to the screen, particularly in terms of the locations they were set in. In reality, these locations did not exist. There was no blue planet or Death Star. And Jack Sparrow was certainly not on-board a pirate ship. All of it was made possible thanks to Extended Reality and the art of Virtual Production. In simple terms, Virtual Production involves using XR to create a 3D environment that blends the elements of a studio setting with a real-life location
XR allows production studios to create more immersive engaging content. It also speeds up the creative decision-making process with the ability to generate multi-purpose environments with stunning visual appeal.
From broadcast shows to keynote presentations, XR can be used to turn any audience interaction into an aesthetic spectacle.
Along the lines of Katy Perry’s XR-based performance, stage events can be re-shaped and re- invented with the ‘magic’ of Extended Reality.
