Revisiting Tourism

Focus on transforming the tourism landscape with Extended Reality

XR is altering travel experiences with the click of a smartphone button

In days gone by, travel enthusiasts seeking a change of scenery would have to pack their bags, hop on a flight and jet for thousands of miles. Today, they just have to whip out their smartphones and are instantly transported to their dream destinations. This is the day and age of ‘virtual tourism’. Imagine waiting for the subway train at New York and suddenly finding yourself surrounded by rolling green hills of New Zealand. All it takes is overlaying your everyday environment with a rich and visually appealing, virtually rendered one. And it is all made possible by XR. The preceding decade has been witness to a tremendous growth in the Travel and Tourism sector thanks to cutting-edge mobile tech such as XR.

A key driving force is the increasing use of smartphones. Going by a recent report, 2021 will see an estimated 1.96 billion mobile AR users worldwide. By 2023, the number is estimated to jump to 2.4 billion mobile AR users worldwide. With that in mind most leading players in the tourism sector have a strong mobile presence or intend to create one. In fact, it is not just the travel sector that is seeing change on the horizon. The hospitality sector is also set to benefit through XR innovations. The advent of XR promises to open up new avenues and bring about a wave of innovations that will redefine the travel industry. If you are not riding this wave, you are going to be left behind. Discover how we can take you further

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What we do

XR continues to break new ground in the Tourism and Hospitality industry. Here are a few ways in which it is making a difference.

Interactive hotel selection

More important than getting to a destination is choosing where to stay upon arrival. XR eases the process by enabling guests to take a virtual tour of hotels—complete with a peek at the room and amenities.

Real-time navigation

Getting around is often a challenge in a new country. Pointing a smartphone at a regular map transforms it into an AR-based one that features digital elements such as arrows to make navigation as pain-free as possible.

Interactive, virtual tour guide

Just point your phone at a monument or sculpture—the AR tour guide will scan the object
of your interest and feed you with interesting information. Unpack more from your visit
than ever before.

Easy language translation

Not everybody speaks the same language and translations can often create confusion. AR-enabled apps make it possible to scan physical materials such as restaurant menus or sign boards and have it translated to your native language.

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    Frequently Asked Questions

    How is AR/VR used in tourism?
    Thanks to the ability of overlaying virtual environments over real ones, it is possible for travel-enthusiasts to experience any location no matter where they are by simply using their smartphone. This is just one instance of how AR can be leveraged. Other examples are AR-based signboards and literature that make getting around easy.
    What are some of the applications of AR and VR in the hotel industry?
    Hotels will be able to streamline the decision-making process for travelers by offering a virtual tour of their available rooms. Guests will get a chance to explore the amenities and even experience the views. Some hotels are even using immersive technologies in their rooms to offer an engaging stay—living art for instance.
    How does augmented reality tour guide work?
    When a tourist points their phone at a sculpture or monument, the AR tour guide scans it and reveals interesting information on the spot. This makes it easier for tourists to enjoy the moment.
    What is SLAM?
    SLAM or Simultaneous Localization and Mapping is a technology that can recognize 3D objects and scenes around the user and identifies its features like its size, colors, patterns and so on. It supports augmented reality (AR) applications, allowing them to overlay digital interactive content that helps provide information to the user. SLAM is one of the top AR travel applications available today.
    What is the significance of beacon technology in travel?
    The beacon technology is increasingly becoming popular in the travel industry. Hospitality and travel players are using this AR app to add an element of fun to their guests’ surroundings or by offering them relevant information, all to improve customer experience. Some instances of beacon technology use can be airports ‘showing’ travelers which gate to head to for departure, or hotels displaying cartoon characters to children staying at their property.
    What is the future of immersive technology in the travel industry?
    Immersive tech will re-define travel as we know it—not just for consumers but also for businesses. Museums will now be able to offer virtual visits any time of the year, which will boost business. Hotels can look forward to engaging visitors and increasing footfall through Virtual and Augmented Reality on site. These are just some of the offerings in store.