In days gone by, travel enthusiasts seeking a change of scenery would have to pack their bags, hop on a flight and jet for thousands of miles. Today, they just have to whip out their smartphones and are instantly transported to their dream destinations. This is the day and age of ‘virtual tourism’. Imagine waiting for the subway train at New York and suddenly finding yourself surrounded by rolling green hills of New Zealand. All it takes is overlaying your everyday environment with a rich and visually appealing, virtually rendered one. And it is all made possible by XR. The preceding decade has been witness to a tremendous growth in the Travel and Tourism sector thanks to cutting-edge mobile tech such as XR.
More important than getting to a destination is choosing where to stay upon arrival. XR eases the process by enabling guests to take a virtual tour of hotels—complete with a peek at the room and amenities.
Getting around is often a challenge in a new country. Pointing a smartphone at a regular map transforms it into an AR-based one that features digital elements such as arrows to make navigation as pain-free as possible.
Just point your phone at a monument or sculpture—the AR tour guide will scan the object
of your interest and feed you with interesting information. Unpack more from your visit
than ever before.
Not everybody speaks the same language and translations can often create confusion. AR-enabled apps make it possible to scan physical materials such as restaurant menus or sign boards and have it translated to your native language.