A couple try out different pieces of tasteful furniture and accessories for their home without buying a single item. A car buyer test-drives the model of his choice while he is standing in the showroom. How do they do it? It is all thanks to XR. Using Augmented Reality and their smartphones, the couple is able to virtually decorate their home and see what works, and what doesn’t; while the car buyer takes a VR drive to experience the car in different settings. Extended Reality is transforming traditional retail as we know it by placing the power to purchase, quite literally in the palm of their hands. And it is placing retail enterprises at the forefront of a technological revolution.
Leverage Extended Reality for your Retail business.
XR gives the customer an opportunity to interact with the product before actual purchase. As a result, there is less post purchase remorse, fewer returns and greater conversion.
By adding a VR or AR gamification element to the physical products, retailers can create engaging customer experiences that result in higher brand recall.
Stores like furniture outlets can apply AR to give customers a preview of how the product would look in a real-life setting.
Location-based solutions such as AR store windows can attract shoppers’ attention and draw them into the store.