Building Visualization in Mixed Reality (MR) using Microsoft HoloLens

Building visualization in mixed reality using Microsoft HoloLens

Executive Summary:

TILTLABS, an innovator in mixed reality (MR) solutions, partnered with a leading real estate developer to create an immersive and interactive building visualization experience using Microsoft HoloLens. This cutting-edge application aims to revolutionize the way properties are showcased, designed, and sold, providing a rich, collaborative, and cost-effective solution for the real estate industry.

Project Challenges:

  • 3D Modeling Accuracy: Precisely replicating intricate architectural designs as photorealistic 3D holographic models, ensuring no inaccuracies compromise the immersive experience.
  • Spatial Mapping Integration: Seamlessly integrating complex spatial mapping to anchor virtual models within real-world environments using HoloLens’ advanced sensors.
  • Intuitive User Interactions: Developing natural and intuitive user interactions within the MR environment, accommodating gaze, gestures, and voice commands and ensuring a seamless UX.
  • Real-Time Collaboration: Enabling real-time synchronized collaboration among remote stakeholders with low-latency networking and consistent experiences across multiple HoloLens devices.
  • Performance Optimization: Rendering high-fidelity 3D models while maintaining smooth performance within HoloLens hardware constraints, optimizing graphics, and managing resources efficiently.
  • Data Security and Privacy: Implementing robust security measures to protect sensitive architectural data, intellectual property, and client information with encryption and access controls.
  • Scalability and Extensibility: Designing a solution capable of scaling for future enhancements, integrating other systems, and supporting larger-scale deployments as MR adoption grows.

Goals & Objectives:

  • Develop an intuitive and interactive MR experience for visualizing and exploring architectural designs and construction plans.
  • Enhance client experiences by providing immersive virtual property tours and design walkthroughs.
  • Enable real-time collaboration and decision-making among architects, developers, and clients, regardless of location.
  • Streamline construction processes by visualizing blueprints and plans on-site, minimizing errors and rework.
  • Leverage cutting-edge technology to differentiate the client’s offerings and gain a competitive edge in the real estate market.

Solutions & Methodology:

Mixed Reality building visualization

TILTLABS leveraged its expertise in mixed reality and 3D modeling to create a comprehensive solution utilizing the Microsoft HoloLens platform:

  • Converted architectural plans and 3D models into highly detailed holographic representations.
  • Implemented spatial mapping and anchoring techniques to integrate virtual models with real-world environments seamlessly.
  • Developed intuitive user interfaces and interaction methods, including gaze-based navigation, gesture controls, and voice commands.
  • Facilitated real-time collaboration by enabling multiple HoloLens users to view and interact with shared holographic models simultaneously.
  • Integrated secure networking capabilities for remote collaboration and virtual meetings.
  • Deployed the solution on Microsoft HoloLens devices for a fully immersive MR experience.

Outcome & Results:

MR building visualization - outcome and results

The building visualization solution developed by TILTLABS has yielded significant benefits for the real estate developer:

  • Enhanced client experiences through immersive virtual property tours and interactive design presentations.
  • Improved communication and collaboration among project stakeholders, leading to faster decision-making and reduced project timelines.
  • Increased operational efficiency and cost savings by minimizing construction errors and rework.
  • Differentiated the client’s offerings and gained a competitive edge in the real estate market.
  • Positive feedback from clients and industry recognition for leveraging cutting-edge technology.


“TILTLABS’ mixed reality solution has been a game-changer for our team. Walking clients through a virtual building before construction starts has dramatically improved communication and helped us catch potential issues early on. We’re excited to see what other applications we can explore with TILTLABS in the future.” – [Client Executive]

Benefits of the Project

  1. Immersive Property Experiences: Clients can explore virtual replicas of properties, experiencing every detail as if they were physically present.
  2. Interactive Design Presentations: Architects and designers can showcase proposed changes or upgrades in an engaging and interactive manner.
  3. On-Site Construction Planning: Construction teams can visualize blueprints directly on-site, ensuring accurate placement of structural elements and utilities.
  4. Remote Collaboration: In real-time, stakeholders can join virtual meetings from anywhere and interact with holographic models.
  5. Customization and Personalization: Clients can customize interiors, furniture layouts, and finishes to envision their dream spaces.
  6. Efficient Marketing and Sales: High-quality holographic presentations and virtual tours attract more attention and drive sales growth.

Who the Project Will Benefit

The building visualization solution developed by TILTLABS will benefit a wide range of stakeholders within the real estate industry:

  • Real Estate Developers and Property Owners: Enhance client experiences, streamline construction processes, and gain a competitive edge.
  • Architects and Designers: Effectively communicate design concepts and collaborate with clients and stakeholders.
  • Construction Teams: Visualize plans on-site, minimize errors, and improve operational efficiency.
  • Real Estate Agents and Brokers: Conduct immersive property tours, virtual open houses, and showcase listings more effectively.
  • Clients and Homebuyers: Experience properties in a rich, interactive manner, facilitating informed decision-making.


The collaboration between TILTLABS and the real estate developer has resulted in a groundbreaking mixed-reality solution that addresses the evolving needs of the industry. By leveraging Microsoft HoloLens and cutting-edge MR technology, this innovative approach has transformed the way properties are visualized, designed, and sold. As the real estate sector continues to embrace digitalization, solutions like this will play a pivotal role in shaping the future of property development, marketing, and client experiences.