KIDZANIA Mahindra Life Space Township Building Studio

Executive Summary:

Kidzania sought to create an educational and entertaining 3D simulation for children to develop their sustainable township. Kids can choose from various building types and amenities to construct a complete Mahindra Life Space community, evaluating design choices and efficiency. The touchscreen experience spans 11 activity stages that test skills from planning to finalization.

Project Challenges:

• Developing Age-Appropriate 3D Modeling Interactivity for 6+ Years:
  Balancing complexity with usability ensures children can engage with the simulation effectively without becoming overwhelmed by technical intricacies.
• Balancing Engaging Gameplay with Educational Content:
  Striking the right balance between fun and educational value to keep children entertained while also delivering meaningful lessons in urban design and sustainability.
• Performance Optimization for Real-Time 3D on Target Hardware:
  Optimizing the simulation to run smoothly on the designated hardware, ensuring a seamless user experience without sacrificing visual quality or interactivity.
• Meaningful Progress Tracking and Skills Measurement:
  Implement mechanisms to track children’s progress accurately throughout the simulation, provide feedback on their design choices, and evaluate their understanding of sustainability concepts.

Goals & Objectives:

• Teach Children About Urban Design and Sustainability:
  Educate children about urban planning principles, sustainable development, and environmentally friendly practices through interactive gameplay and hands-on experiences.
• Encourage Critical Thinking Through Choice Consequences:
  Foster critical thinking skills by presenting children with choices in designing their township and showcasing the consequences of their decisions on the environment and community’s well-being.
• Promote Mahindra’s Brand Values Around Green Technology:
  Align the simulation with Mahindra’s commitment to sustainability and green technology, promoting the brand’s values and initiatives to a young audience engagingly and memorably.
• Captivate Audience Attention to Drive Return Visits:
  Create an immersive and entertaining experience that captivates children’s attention and leaves a lasting impression, encouraging them to revisit the simulation and further engage with the educational content.

Solutions & Methodology: