Where Real-Time Tech Meets Real-World Storytelling.

From previs to post, we empower creators and enterprises to build stunning visual content—faster, smarter, and with more creative control. Our real-time pipeline powered by Unreal Engine brings storytelling into the now.

What is VAD ?

The Virtual Art Department (VAD) is a crucial part of the virtual production industry. They are responsible for creating, designing, and implementing digital assets and environments, providing technical support, and performing quality assurance. They collaborate with other departments, such as virtual cinematography, virtual production, and VFX. VAD artists design and assess which set builds will be practical and digital, capturing physical sets and locations, virtually scouting digital locations, and developing preliminary environments for the DP to pre-light. They take designs and digital renderings from the art department and transform them into virtual 3D replicas, allowing the director and production team to visualize the final shot before physical production fully

About TILTLABS

TILTLABS is a leader in creating interactive, intuitive, and immersive experiences using emerging technologies. We specialize in delivering top notch Virtual Art Department (VAD) and virtual production services, from conceptualizing non-existent ideas to streamlining the entire filmmaking process.

With a deep understanding of Extended Reality and Digital Content Creation, we have spent over 8 years perfecting the integration of hardware, sensors, and real-time technologies to aid content creators in utilizing the benefits of virtual production.

Our team utilizes real-world technologies and custom virtual production tool sets to streamline the production process of CG and animated films, making them more efficient, flexible, and adaptive without compromising on creative freedom.

Our technology stack enables you to bring your vision to life, from storyboarding to pre-visualizing, and seamlessly onto the big screen

What We Offer & How We Work ?

Concept and design of digital assets and environments, including 3D models, textures, and lighting for sets and locations, as well as character and object designs.
Creation and implementation of digital assets into the virtual production pipeline.
Quality assurance and testing of digital assets to ensure they meet technical requirements.
Continuously improve and update the virtual assets library for future use.
Collaboration with other departments like Virtual Cinematography, Virtual Production, and VFX.

Virtual Production Workflow

Concept and Design

The VAD team works with the virtual production team to develop concepts and designs for the digital assets and environments used in the production. This includes creating sketches, illustrations, and storyboards to plan out the look and feel of the assets and environments

Creation

After the concepts and designs are approved, the VAD team starts to build the digital assets and environments using 3D modeling, texturing, and lighting software. This process includes creating 3D models of the assets and environments, adding textures to the models, and setting up lighting for the scenes.

Implementation

Once the assets are developed, the VAD team will integrate them into the virtual production pipeline, ensuring that they meet the technical requirements and work seamlessly with other assets and software. This step may involve collaborating with the virtual production team to incorporate the assets into the pipeline and working with other departments, such as virtual cinematography, virtual production, and VFX, to guarantee that the assets are integrated precisely into the final production

Quality Assurance

The VAD team will perform quality assurance testing on the assets to ensure they meet technical requirements and are of high quality. This may involve testing the assets in various virtual production scenarios to check for issues such as texture quality, lighting, and animation.

Feedback and Revisions

The team will collaborate with other departments to receive feedback on the assets and make revisions as needed. This step may involve working with the virtual production team to make adjustments to the assets based on feedback and working with the virtual cinematography and VFX teams to ensure that the assets are properly integrated into the final production

Improving & Updating the Virtual Assets

Our team will continuously improve and update the virtual assets library for the project by regularly reviewing and updating the collection of digital assets