A couple try out different pieces of tasteful furniture and accessories for their home without
buying a single item. A car buyer test-drives the model of his choice while he is standing in
the showroom. How do they do it? It is all thanks to XR. Using Augmented Reality and their
smartphones, the couple is able to virtually decorate their home and see what works, and
what doesn’t; while the car buyer takes a VR drive to experience the car in different settings.
Extended Reality is transforming traditional retail as we know it by placing the power to
purchase, quite literally in the palm of their hands. And it is placing retail enterprises at the
forefront of a technological revolution.
It is all about customized experiences and
personalised interactions that promise convenience, speed and efficiency.
It is predicted that this year alone, there will be 3.4 billion mobile phones with advanced AR
capabilities, giving billions of shoppers instant access to information that influences
purchase. Imagine being able to scan the nutritional details of a drink while it is on the shelf!
Or trying on a dress while it is still on the rack! These are just some of the applications that
come to mind with many more in store. What it means for retail enterprises is that they
need to be equipped with the latest XR solutions to cater for such consumer demands.
At TILTLABS, we are constantly focused on developing solutions that drive change in the
retail sector. For example, we have created a live VR car showroom where the user can
explore both the interior and exterior of the car in a realistic setting. There is much more to
retail XR than meets the eye.