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Reimagining Gaming

Let Extended Reality open your eyes to next-level possibilities with gaming and gamification

XR is turning gaming into a formidable business tool

The clock is counting down the final seconds of the game. The ball is in your hands and so is victory. You shoot, the ball sails through the basket—you have done it! A perfect shot for the win. You then exit the game, take off your headset and return to the real world. What you just experienced is Extended Reality in action—a far cry from earlier days when gaming was associated with introverted teenagers yelling at a computer screen in a darkened room. Let’s face it, we all want to be heroes, some of us in sports, others slaying dragons and zombies. XR allows us to live out our dreams in vivid reality by placing us in a rich immersive environment where it can all happen. This is the new age of gaming where players not only control the narrative but the setting as well. XR has had a long-standing connection with video games that account for 34% of market share. However, the potential of XR stretches beyond the gaming screen.

As gamification becomes the buzzword of the day, more and more businesses are switching on to XR. Put simply, gamification comprises adding game-like elements to the overall brand experience and rewarding consumers for their participation. One example that instantly comes to mind is Pokémon Go, the worldwide phenomenon that had smartphone users on the move trying to capture characters. What could be seen as a simple craze had retailers scurrying to become Pokémon Go sponsored locations, offering discounts to players in order to attract higher footfall. At TILTLABS, we take gaming very seriously. Hyper Casual and Casual, Strategy, Educational all the way to FPS (First Person Shooter) games—our gaming arsenal features all these and more. Our team is always switched on and ready to create gameplay experiences that are intuitive, immersive and imaginative.

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Leverage the dynamism of gaming with Extended Reality for your business.

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SIEMENS

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EMOOKS

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HONEYWELL

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MCKINSEY & COMPANY

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TOONZ MEDIA GROUP

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UST GLOBAL

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YOKOGAWA

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LEARN TO PLAY MUSIC STORE

Our Stellar Range of Gaming & Gamification Services

Game Art

  • Game Environment Art

  • Game Art & Animations

  • Props and Assets

  • Concept Art

  • Character Art

  • 2D Game Art

  • Low Poly Game Art

  • Matte Painting

  • Motion Capture

  • Photogrammetry

Game Design & Development

  • Hyper-casual games: Rapid prototyping

  • Casual games

  • AA quality

  • AAA quality

  • Co-development

  • Games for Brand & Product Promotion

  • MMO

  • Battle Royale games

Augmented Reality & Virtual Reality

  • Immersive Gamification content in AR/VR
  • VR game development

  • AR game development

Multiplayer

  • Game Backend & Multiplayer

EdTech

  • Interactive 3D education content
  • K-12 interactive education content

What we do

While gaming and gamification may seem an unlikely match for Training and Education, that is one of the segments where it is actively being applied. Take a look at the different areas in which gamification has found its niche.

Increased customer visits

Recreate what over 35,000 stores did in 2017, during the Pokémon Go craze. Gamification led to nearly 500 million store visits during that year alone.

Improved learning experience

Thanks to its engagement aspect, gamification has been known to sharpen recall and retention capabilities. This has made it a popular tool to improve learning through badges and rewards. At the same time, gamification allows for instant feedback so both learners and teachers can quickly assess and adjust accordingly.

Enhanced training

By incorporating gamification elements such as points and rewards, the training process can be significantly enhanced. Trainees and learners can be motivated to work right in an engaging manner, thus boosting their overall performance in the long run.

Power up your product with TILTLABS.

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    Frequently Asked Questions

    How is AR/VR used in gaming and gamification?
    Extended Reality allows for the creation of a rich immersive environment that enhances the game-play and gamification experience. By superimposing a virtual setting within a real-life environment, it sparks engagement and interaction to create a strong customer connection.
    Which are the industries that are leveraging AR-based games?
    Beyond video games that account for 34% of market share, AR-based play is also being integrated into enterprise training and education. It has also been successfully applied in the retail sector as well as tourism. In short, it has application across diverse industries.
    What are the examples of brands that are using immersive tech gamification?
    One of the greatest examples has been Nintendo with Pokémon Go. People would use their smartphones to capture Pokémon characters that were brought to life via AR. It kicked off a worldwide phenomenon that lives on to this day.
    What is the future of Extended Reality (XR) in gaming and gamification?
    As immersive tech continues to evolve so will gamification. Today, headsets and smartphones are enabling every day interaction with AR. However, the day is not far off when we could, perhaps, see people with AR-based contact lenses facing off with others in new forms of AR-games. It is all a matter of imagination.